My Natural Story Pte Ltd (UEN 202011071D) respects your privacy and takes your personal data security seriously. We therefore request that you read this Privacy Policy carefully as it contains important information about what personal information about you that we collect, use and disclose.

This Privacy Policy (the “Policy”) is subject to Singapore laws and applies to the products, services, website(s), mobile application(s) and/or businesses conducted by My Natural Story Pte Ltd (“My Natural Story”, “we”, “our” or “us”). The Policy explains how we handle Personal Data of our customers and users of our website (https://mynaturalstory.com) and our mobile application (collectively or individually referred to as the “Site” or “Mobile Application” or “App”) to comply with the Singapore’s Personal Data Protection Act 2012 (“PDPA”).

With this Policy, you will be able to understand how we collect, use, disclose, process and/or care for your personal information, so that you can make an informed decision prior to furnishing us with any of your Personal Data. The use of the term “Personal Data”, shall refer to any data about you, whether true or not, who can be identified from the data and other information to which an organisation has or is likely to have access (“Personal Data”). This may include, but not limited to, your name, unique identifiers (NRIC/passport number), age/date of birth, gender, telephone number, address, occupation, photographs, video images, payment details and method, purchase details and preferences, membership information, and any other information collected and/or possess by us, and identifiable to you.

1. Collection Of Personal Information

1.1 We will obtain personal information about you through your use of our Site, App, social networking account(s) (“Social Media”), payment channel(s) (“Payment”), and/or any other means accessible by us (“Our Other Data Collection Channels”), in order to process and successfully complete your requested transaction(s) (“Purpose of Personal Data”), such as, but not limited to, you providing Personal Data to us for the purpose of registering/creating a membership login credentials (“Member” or “Membership”), and your participation in our customer loyalty programmes (“Programmes”) and/or marketing/promotional/new product launches campaigns (“Campaigns”) that may arise from time to time.

1.2 In addition, we may monitor the use of this Site, App and/or Social Media through the use of cookies and similar tracking devices, such as Google Analytics, Firebase, Matomo, Clicky and/or any analytics tools that we may utilise from time to time.

1.3 In no circumstances are you obliged to provide any of the Personal Data requested by us. However, if you choose to proceed to use our Site, App, Social Media, Payment and/or Our Other Data Collection Channels, you would be deemed to have explicitly consented our collection of your Personal Data (“Personal Data Collection”).

1.4 In providing your Personal Data, you have explicitly declared that you are above the age of 18, possess the mental capacity to reasonably understand the character, nature, language or effect of your requested transaction(s) or any matter related to your transaction(s), and in a position to protect your own interest.

1.5 In the circumstance that you choose to decline the Purpose of Personal Data, you would have deemed to agree that we may not be able to provide you with some or all the products and services that you are requesting for, or transact with you, as the case may be. You further accept that, in no circumstance, it is our obligation to process and successfully complete your requested transaction(s).

2. Purposes For Collection, Use, Disclosure And Processing Of Personal Data

2.1 The Personal Data which we collect from you will/may be collected, used, disclosed and/or processed for one or more of the following purposes:

(a) assessing and processing your request for the purchase of our products and/or services;

(b) administering, facilitating, processing and/or dealing with your relationship with us, any transactions or activities carried out by you on the Site and/or App. This includes processing your orders, payment transactions, and application; implementing transactions and the supply of products and/or services that you have requested. You acknowledge and agree that in the circumstance should you make a purchase to be delivered to a third party recipient, you consent to us disclosing Personal Data that identifies you to the said third party recipient. You further acknowledge and agree that delivery of your purchase could involve disclosure of certain Personal Data about you to bring about delivery of the same, such as your name, address and contact details, which may be disclosed on the cover of the parcel, on an envelope or a delivery-related document.

(c) executing your instruction(s) or responding to any enquiry requested by or purportedly given by you or your behalf, including responding to your customer service enquiries and complaints; or responding to or dealing with your interaction with us.

(d) registering you as a customer of My Natural Story and/or to handle, process and/or administer the account that you may open with us, including to facilitate your transactions or activities on the Site and/or App, or your transactions or activities with us;

(e) administering, facilitating, processing and/or dealing in any matters relating to your use or access of the Site and/or App. If you:
(i) gain access to or sign in to our Site and/or App using your login credentials of a Social Networking Site; or
(ii) utilise any features of a Social Networking Site such as its widgets, plug-ins and browser push notifications, made available to you on our Site and/or App,
Pursuant to clauses 2(e)(i) and (ii), and if you chose to proceed further you, may result in some or all your Personal Data being collected or shared between us and the third party. “Social Networking Site” herein refers to third party’s online platform that is used by users to build social networks or social relations, or to interact, or to interact with other people, such as but not limited to, Facebook, Instagram, Twitter.

(f) monitoring, processing and/or tracking your use of the Site and/or App in order to provide you with a seamless experience, facilitating or administering your use of the Site and/or App, and/or to assist us in improving our users’ experience in using the Site and/or App;

(g) contacting you and/or communicating with you via phone/voice call, text and/or fax message, messaging application (such as, but not limited to, WhatsApp and Telegram), email and/or postal mail for the purposes of administering and/or managing your use of the Site, App, Membership and/or account with us, your relationship with us or any transactions made by you with us. You acknowledge and agree that such communication by us could be by way of the mailing of correspondence, documents or notices to you, which could involve disclosing certain Personal Data about you to bring about delivery of the same as well as on the external cover of envelopes/mail packages;

(h) providing services relating to you as our customer, account holder, member, and/or when requested by you; and/or handling or administering your participation in our Programmes and/or Campaigns organised by us or our appointed third party service providers, agents, and/or our affiliates/associated companies, whether located in Singapore or outside Singapore (“Authorised Parties”);

(i) disclosing or sharing, at our sole discretion, your suggestions, comments, feedback or content (including audio and video) (collectively, the “Feedback”) that you provide through us, our Site, App Social Media, other users and/or with the public, for the purpose of marketing, promotion, branding or providing the public with your Feedback for the public to make purchasing decision or for information. This may include us disclosing your full or user name together with your feedback. In the circumstance that you do not wish for your Feedback to be disclosed to the Public, we strongly advise you not to provide Feedback. If you wish to provide us your Feedback without disclosing to the public, please separately email us at contactus@mynaturalstory.com and include the word “Confidential” on the subject of your email.

(j) carrying out due diligence or other screening activities (including background checks) in accordance with legal or regulatory obligations or risk management procedures (whether Singapore or foreign Country/Region) applicable to us or our affiliates/associated companies, or that may have been put in place by My Natural Story;

(k) preventing, detecting and investigating any fraud, unlawful activity or omission or misconduct, whether or not there is any suspicion of the aforementioned, or dealing with and/or investigating complaints;

(l) complying with applicable law, court order, order of a regulatory body, government or regulatory requirements of any jurisdiction applicable to us or our affiliates/associated companies in administering and managing your relationship with us;

(m) conducting market research, surveys and/or analysis (including but not limited to data analytics and/or profiling) to improve our products or services, Site, and App.

(n) storing, hosting, backing up (for disaster recovery or otherwise) of your Personal Data, whether within or outside Singapore;

(o) facilitating and/or administering internal or external audit(s) for the business of My Natural Story or that of our affiliates/associated companies;

(p) internal and/or statutory reporting, and record-keeping requirements and/or purposes, for My Natural Story and affiliates/associated companies;

(q) any other purposes which we will notify you of at the time of obtaining your consent, unless processing of your Personal Data without your consent is permitted by PDPA or law.

(collectively, the “Purposes”)

2.2 To facilitate smooth business operations, we may disclose your Personal Data to our Authorised Parties, for one or more of the abovementioned Purpose(s).

3. Disclosure Of Personal Data

3.1 Pursuant to clause 2.2, you hereby acknowledge, agree and consent that we are permitted to disclose your Personal Data to Authorised Parties for one or more of the above Purposes, and for the said Authorised Parties to subsequently collect, use, disclose and/or process your Personal Data for one or more of the above Purpose(s).

3.2 In the circumstance where you should provide My Natural Story with Personal Data of individual(s) other than yourself, you represent and warrant to My Natural Story that:

(a) prior to disclosing such Personal Data to us, you would have obtained consent from the abovementioned individuals to:
(i) authorise you to disclose the individuals’ Personal Data to My Natural Story for the Purposes; and
(ii) authorise My Natural Story to collect, use, disclose and/or process the individuals’ Personal Data for the Purposes, as set out in paragraph 2 above;

(b) any Personal Data of individuals that you disclose to us is accurate; and

(c) you are authorised and have the authority from such individuals to provide their Personal Data to My Natural Story and for My Natural Story to collect, use, disclose and proess such Personal Data for the Purposes.

3.3 Where we disclose your Person Data to Authorised Parties, we will employ our best efforts to require such Authorised Parties to protect your Personal Data.

4. Request For Access And/Or Correction Of Personal Data

4.1 You may request to access and/or correct your Personal Data currently in our possession by submitting an email request to contactus@mynaturalstory.com. You will need to provide us with sufficient information in order for us to ascertain your identity and the nature of your request, so that we can assist with your request.

4.2 For a request to access Personal Data, once we have sufficient information, we will provide you with the relevant Personal Data within 30 days or within a reasonable time, whichever is later, from such a request being made.

4.3 For a request to correct Personal Data, once we have sufficient information, we will correct your Personal Data within 30 days or within a reasonable time, whichever is later, from such a request being made, unless we have reasonable grounds not to do so or as exempted by PDPA or law.

4.4 We will also be charging you a reasonable fee for the handling and processing of your request to access your Personal Data. We will provide you with a written estimate of the fee that we will be charging. Please note that we are not required to respond to or deal with your access request unless you have agreed to pay the fee.

5. Request To Withdraw Consent

5.1 You may withdraw your consent for the collection, use and/or disclosure of you Personal Data in our possession by submitting your request to contactus@mynaturalstory.com.

5.2 We will process your request within a reasonable time from such a request for withdrawal of consent being made, and will thereafter no collect, use and/or disclose your Personal Data in the manner stated in your request, unless PDPA or the law allow us to.

5.3 However, your withdrawal of consent could result in certain legal consequences arising from such withdrawal. In this regards, depending on the extent of your withdrawal of consent for us to process your Personal Data, it may mean that we may not be able to fulfil the transaction that you have entered into with us or continue with your relationship with us or even accede any request(s) from you, such as, but not limited to, sending you information that you have requested.

6. Administrations And Management Of Your Personal Data

6.1 We will take all reasonable efforts to ensure that your Personal Data is accurate and complete. However, this means that you must also update is of any changes in your Personal Data that you had initially and/or subsequently provided us with. We will not be responsible for relying on inaccurate or incomplete Personal Data arising from your not updating us of any changes in your Personal Data that you have previously provided us.

6.2 We will not rent, trade, distribute or sell any Personal Data that you give us to any third party unless we receive your prior consent or the applicable law permits the same.

6.3 We will also endeavour to take reasonable arrangements to ensure that your Personal Data is adequately kept confidential and secured, and appropriate security measures will be taken to prevent any unauthorised access, collection, use, disclosure, copying, modification, leakage, loss, damage or any other unlawful forms of processing. However, we cannot assume responsibility for any unauthorised use of your Personal Data by third parties, which are wholly attributable to factors beyond our control.

7. Our Use Of Cookies And Technology Tools

7.1 Cookies are files with small amount of data, which may include anonymous unique identifier. Cookies are sent to your browser from server computer during a browsing session and stored on your computer’s hard drive. We use cookies to collect information and to stimulate a continuous connection to our Site. Not all cookies collect Personal Data and you may configure your browser to reject cookies. However, this may mean you may not be able to take full advantage of the services or features on our Site. For cookies that collect Personal Data, such Personal Data will be collected, used or disclosed for one or more of the Purposes. By continuing to use our Site, you are agreeing to the use of cookies on our Site.

7.2 We use Web Server Logs, which are records of activity created by your computer or mobile device that delivers our Site you request to your browser. This Web Server Log may record your search term, the link you clicked to bring you to the webpage, your computer’s Internet Protocol (IP) address, browsing type, browser version, the time and date of your visit, the time spent on those pages and other statistics. In addition, we may use third party services such as Google Analytics, that collect, monitor and analyse this log data.

7.3 We also use Analytical Tags to analyse what our customers like to do and the effectiveness of our features and advertising. They can also help us customise your browsing and shopping experience. We may use information collected through analytical tags or tracked links together with your Personal Data. We may also combine Personal Data you provide to us with other Personal Data, such as, but not limited to, purchase history and demographic information.

8. Care For Registration Information

8.1 Our Site and App are equipped with capabilities to allow you to submit Personal Data to us, such as the registration for membership and logging in as members; and to collect information automatically, such as cookies and employed tracking mechanism. It is therefore your responsibility to keep your login and password strictly confidential.

9. Changes To Privacy Policy

9.1 Our Privacy Policy will be continuously assessed against our customers’ needs, business practice and prevailing new technologies. Our Policy may therefore evolve from time to time. We therefore reserve the right to update or change our Policy at any time and you should check in to our Policy on our Site.

10. Contact Us

10.1 If you have any queries about this Privacy Policy and/or queries in relation to how we collect, use, disclose, process and/or care about your Personal Data, please email to our Data Protection Officer (“DPO”) at dpo@mynaturalstory.com .

10.2 If you have any views and feedback about our Site and/or App, please email us at contactus@mynaturalstory.com